Tag Archives: Maja Hoffmann

Raphael Hefti: Project 1049

This feature appeared in Dutch translation in the October issue of Metropolis M:

The streets of Gstaad might as well be paved with gold. The main promenade of the exclusive alpine ski resort, which plays host to the international jet set, is lined with designer boutiques and luxury hotels. For a period of three weeks this summer, Swiss artist Raphael Hefti had the pavements of Gstaad and the neighboring Saanen village spray-painted with pulverized Swarovski ‘diamonds’ – to dazzling and quite uncanny effect.

Unveiled on the final weekend of July, this somewhat elusive work was presented as part of the artist-run Project 1049, which Hefti himself initiated, working with a close-knit group of friends and collaborators whom he got to know while studying at the Slade School of Fine Art in London. During the day, if one stood over the painted stretch of street with one’s back to the sun, an iridescent halo would miraculously appear around one’s shadow, yet only at a certain angle and in direct sunlight. At night, one could still experience the work by torchlight, say, but then a more diffuse prismatic light would envelop one’s hands and whole body, in lieu of the starker two-dimensional rainbow effect centred on the viewer’s head and shoulders in the daytime version.

‘You either see it, or you don’t,’ as Hefti says. ‘I didn’t want anything indicating that it’s an artwork.’ In the absence of any kind of label drawing attention to it, the work could go unnoticed. At a glance, the spray-painted surface looked no different to the rest of the road. So much so that the mother of Gstaad-born curator Olympia Scarry, having stumbled upon the piece in town, thought she had better alert her eye doctor, who had warned her of possible side effects following an operation. ‘I was afraid something was not right with my vision,’ she told Hefti, after repeatedly seeing rainbow reflections when walking around Gstaad.

Hefti relates the anecdote to me in a local bakery over coffee and bread rolls with tiny red-and-white flags sticking out of them, made especially for the Swiss National Day on 1 August. Swiss people are inordinately proud of their streets and how clean they are; nowhere more so than in Gstaad. Getting permission to apply anything to them was no mean feat despite it being an artistic project sponsored by LUMA Foundation with no shortage of local connections. (The founder, Swiss art patron Maja Hoffmann, has a house in Gstaad.) ‘A lot of artworks fail because normally public spaces are no go in Switzerland,’ Hefti assures me. They had to carry out all sorts of tests to show that the work would have no permanent character and to determine how it would behave.

The powers that be were ultimately swayed by the fact that the artist worked closely with companies like SWARCO specializing in reflective road markings made with minute glass beads (Reflexglasperlen in German) added to the striping. Hailing from northern Bohemia, renowned for its high-quality glassware, Daniel Swarovski (1862-1956) and his heirs made their name in the manufacture of precision-cut crystals that looked remarkably like diamonds and other gemstones, refracting light in a rainbow spectrum. In time, their range of products came to include optical instruments, cutting tools, lighting designs, luminous road signals and markings, besides jewelry, fashion accessories and crystal figurines. Though not a subsidiary company, SWARCO was established in 1969 by Manfred Swarovski, one of the founder’s many descendants.

How Hefti came to discover the rainbow effect produced by the tiny high index glass beads that SWARCO has been manufacturing for over 40 years is still another story, told by way of an excursus on glass-making. ‘It took humanity a long time to find out how to make flat glass,’ he pronounces, before launching into a detailed explanation. ‘When it comes to glass pearls, it’s even more high-tech,’ Hefti resumes. ‘You take glass flakes and grind them into a powder, which you put into a vertical oven and heat up with gas at a precise temperature until the powder liquefies. Then the glass collects like rain drops in a cloud, it falls and, paff, you frieze it by pumping cold air into it – and you have the perfect round shape of glass pearls.’

One warm April day, Hefti looked out of his studio in Zurich as road markings were being repainted on the street. He became curious when he saw one of the men spray the freshly-striped lines with powder and asked him what they were doing. The man said he was spraying the surface with glass beads, which reflect the white paint colour when headlights are shone on them at night. Hefti took some of the powder, scattered it directly onto the pavement and suddenly a faint rainbow appeared. When he asked what was going on, he was told this effect can sometimes occur but is considered a fault.

Mistakes such as this are grist to Hefti’s mill. The artist, who trained to be an engineer before studying industrial design and photography, is always on the lookout for what others deem to be production flaws. His own work often comes out of this productive gap. Over the years, Hefti has grown adept at convincing industrial manufacturers that changing a certain factor in the production can yield interesting results. ‘You have to tickle them in the right spot: their pride; you have to challenge them a bit,’ he says.

On this occasion, Hefti visited SWARCO’s reflective glass bead factory in Austria and succeeded in getting them to enlarge the size of glass beads so as to reinforce the rainbow effect. ‘Together we created a whole new line of “pearls”,’ he says proudly. ‘I couldn’t do it myself; they would not do it by themselves,’ he adds. As far as Hefti is concerned, the resulting artwork – titled High Index Beads, refracted and reflected (2016) after SWARCO’s signature product – is a joint effort.

The title points to the unusually high refraction index of said glass beads. Glass has the capacity to refract, reflect and transmit light, not unlike water droplets in what is commonly known as the rainbow. To explain the physics behind the optical illusion, Hefti adduces the image of the crystal ball fortunetellers use to see into the future: if sunlight penetrates it, the ball refracts light and separates it, generating a rainbow effect. But then this refraction is mirrored at the other end of the glass sphere and because it is round, it is reflected back. He concludes: ‘That’s what they are, these glass pearls: tiny little balls, perfectly round, spread on the street where the paint is.’

And how does one account for the fact that you only see your own rainbow-like halo and not your neighbour’s standing beside you? ‘It’s crazy,’ Hefti concedes. ‘I can’t give you an explanation because I don’t understand it yet. It’s also a new work for me.’ Does he think he will remake it elsewhere? ‘I could imagine it as a permanent installation somewhere,’ Hefti ventures. ‘But maybe not; maybe it’s just a gesture.’

The streets of Gstaad might as well be paved with gold. The main promenade of the exclusive alpine ski resort, which plays host to the international jet set, is lined with designer boutiques and luxury hotels. For a period of three weeks this summer, Swiss artist Raphael Hefti had the pavements of Gstaad and the neighboring Saanen village spray-painted with pulverized Swarovski ‘diamonds’ – to dazzling and quite uncanny effect.

Unveiled on the final weekend of July, this somewhat elusive work was presented as part of the artist-run Project 1049, which Hefti himself initiated, working with a close-knit group of friends and collaborators whom he got to know while studying at the Slade School of Fine Art in London. During the day, if one stood over the painted stretch of street with one’s back to the sun, an iridescent halo would miraculously appear around one’s shadow, yet only at a certain angle and in direct sunlight. At night, one could still experience the work by torchlight, say, but then a more diffuse prismatic light would envelop one’s hands and whole body, in lieu of the starker two-dimensional rainbow effect centred on the viewer’s head and shoulders in the daytime version.

‘You either see it, or you don’t,’ as Hefti says. ‘I didn’t want anything indicating that it’s an artwork.’ In the absence of any kind of label drawing attention to it, the work could go unnoticed. At a glance, the spray-painted surface looked no different to the rest of the road. So much so that the mother of Gstaad-born curator Olympia Scarry, having stumbled upon the piece in town, thought she had better alert her eye doctor, who had warned her of possible side effects following an operation. ‘I was afraid something was not right with my vision,’ she told Hefti, after repeatedly seeing rainbow reflections when walking around Gstaad.

Hefti relates the anecdote to me in a local bakery over coffee and bread rolls with tiny red-and-white flags sticking out of them, made especially for the Swiss National Day on 1 August. Swiss people are inordinately proud of their streets and how clean they are; nowhere more so than in Gstaad. Getting permission to apply anything to them was no mean feat despite it being an artistic project sponsored by LUMA Foundation with no shortage of local connections. (The founder, Swiss art patron Maja Hoffmann, has a house in Gstaad.) ‘A lot of artworks fail because normally public spaces are no go in Switzerland,’ Hefti assures me. They had to carry out all sorts of tests to show that the work would have no permanent character and to determine how it would behave.

The powers that be were ultimately swayed by the fact that the artist worked closely with companies like SWARCO specializing in reflective road markings made with minute glass beads (Reflexglasperlen in German) added to the striping. Hailing from northern Bohemia, renowned for its high-quality glassware, Daniel Swarovski (1862-1956) and his heirs made their name in the manufacture of precision-cut crystals that looked remarkably like diamonds and other gemstones, refracting light in a rainbow spectrum. In time, their range of products came to include optical instruments, cutting tools, lighting designs, luminous road signals and markings, besides jewelry, fashion accessories and crystal figurines. Though not a subsidiary company, SWARCO was established in 1969 by Manfred Swarovski, one of the founder’s many descendants.

How Hefti came to discover the rainbow effect produced by the tiny high index glass beads that SWARCO has been manufacturing for over 40 years is still another story, told by way of an excursus on glass-making. ‘It took humanity a long time to find out how to make flat glass,’ he pronounces, before launching into a detailed explanation. ‘When it comes to glass pearls, it’s even more high-tech,’ Hefti resumes. ‘You take glass flakes and grind them into a powder, which you put into a vertical oven and heat up with gas at a precise temperature until the powder liquefies. Then the glass collects like rain drops in a cloud, it falls and, paff, you frieze it by pumping cold air into it – and you have the perfect round shape of glass pearls.’

One warm April day, Hefti looked out of his studio in Zurich as road markings were being repainted on the street. He became curious when he saw one of the men spray the freshly-striped lines with powder and asked him what they were doing. The man said he was spraying the surface with glass beads, which reflect the white paint colour when headlights are shone on them at night. Hefti took some of the powder, scattered it directly onto the pavement and suddenly a faint rainbow appeared. When he asked what was going on, he was told this effect can sometimes occur but is considered a fault.

Mistakes such as this are grist to Hefti’s mill. The artist, who trained to be an engineer before studying industrial design and photography, is always on the lookout for what others deem to be production flaws. His own work often comes out of this productive gap. Over the years, Hefti has grown adept at convincing industrial manufacturers that changing a certain factor in the production can yield interesting results. ‘You have to tickle them in the right spot: their pride; you have to challenge them a bit,’ he says.

On this occasion, Hefti visited SWARCO’s reflective glass bead factory in Austria and succeeded in getting them to enlarge the size of glass beads so as to reinforce the rainbow effect. ‘Together we created a whole new line of “pearls”,’ he says proudly. ‘I couldn’t do it myself; they would not do it by themselves,’ he adds. As far as Hefti is concerned, the resulting artwork – titled High Index Beads, refracted and reflected (2016) after SWARCO’s signature product – is a joint effort.

The title points to the unusually high refraction index of said glass beads. Glass has the capacity to refract, reflect and transmit light, not unlike water droplets in what is commonly known as the rainbow. To explain the physics behind the optical illusion, Hefti adduces the image of the crystal ball fortunetellers use to see into the future: if sunlight penetrates it, the ball refracts light and separates it, generating a rainbow effect. But then this refraction is mirrored at the other end of the glass sphere and because it is round, it is reflected back. He concludes: ‘That’s what they are, these glass pearls: tiny little balls, perfectly round, spread on the street where the paint is.’

And how does one account for the fact that you only see your own rainbow-like halo and not your neighbour’s standing beside you? ‘It’s crazy,’ Hefti concedes. ‘I can’t give you an explanation because I don’t understand it yet. It’s also a new work for me.’ Does he think he will remake it elsewhere? ‘I could imagine it as a permanent installation somewhere,’ Hefti ventures. ‘But maybe not; maybe it’s just a gesture.’

The streets of Gstaad might as well be paved with gold. The main promenade of the exclusive alpine ski resort, which plays host to the international jet set, is lined with designer boutiques and luxury hotels. For a period of three weeks this summer, Swiss artist Raphael Hefti had the pavements of Gstaad and the neighboring Saanen village spray-painted with pulverized Swarovski ‘diamonds’ – to dazzling and quite uncanny effect.

Unveiled on the final weekend of July, this somewhat elusive work was presented as part of the artist-run Project 1049, which Hefti himself initiated, working with a close-knit group of friends and collaborators whom he got to know while studying at the Slade School of Fine Art in London. During the day, if one stood over the painted stretch of street with one’s back to the sun, an iridescent halo would miraculously appear around one’s shadow, yet only at a certain angle and in direct sunlight. At night, one could still experience the work by torchlight, say, but then a more diffuse prismatic light would envelop one’s hands and whole body, in lieu of the starker two-dimensional rainbow effect centred on the viewer’s head and shoulders in the daytime version.

‘You either see it, or you don’t,’ as Hefti says. ‘I didn’t want anything indicating that it’s an artwork.’ In the absence of any kind of label drawing attention to it, the work could go unnoticed. At a glance, the spray-painted surface looked no different to the rest of the road. So much so that the mother of Gstaad-born curator Olympia Scarry, having stumbled upon the piece in town, thought she had better alert her eye doctor, who had warned her of possible side effects following an operation. ‘I was afraid something was not right with my vision,’ she told Hefti, after repeatedly seeing rainbow reflections when walking around Gstaad.

Hefti relates the anecdote to me in a local bakery over coffee and bread rolls with tiny red-and-white flags sticking out of them, made especially for the Swiss National Day on 1 August. Swiss people are inordinately proud of their streets and how clean they are; nowhere more so than in Gstaad. Getting permission to apply anything to them was no mean feat despite it being an artistic project sponsored by LUMA Foundation with no shortage of local connections. (The founder, Swiss art patron Maja Hoffmann, has a house in Gstaad.) ‘A lot of artworks fail because normally public spaces are no go in Switzerland,’ Hefti assures me. They had to carry out all sorts of tests to show that the work would have no permanent character and to determine how it would behave.

The powers that be were ultimately swayed by the fact that the artist worked closely with companies like SWARCO specializing in reflective road markings made with minute glass beads (Reflexglasperlen in German) added to the striping. Hailing from northern Bohemia, renowned for its high-quality glassware, Daniel Swarovski (1862-1956) and his heirs made their name in the manufacture of precision-cut crystals that looked remarkably like diamonds and other gemstones, refracting light in a rainbow spectrum. In time, their range of products came to include optical instruments, cutting tools, lighting designs, luminous road signals and markings, besides jewelry, fashion accessories and crystal figurines. Though not a subsidiary company, SWARCO was established in 1969 by Manfred Swarovski, one of the founder’s many descendants.

How Hefti came to discover the rainbow effect produced by the tiny high index glass beads that SWARCO has been manufacturing for over 40 years is still another story, told by way of an excursus on glass-making. ‘It took humanity a long time to find out how to make flat glass,’ he pronounces, before launching into a detailed explanation. ‘When it comes to glass pearls, it’s even more high-tech,’ Hefti resumes. ‘You take glass flakes and grind them into a powder, which you put into a vertical oven and heat up with gas at a precise temperature until the powder liquefies. Then the glass collects like rain drops in a cloud, it falls and, paff, you frieze it by pumping cold air into it – and you have the perfect round shape of glass pearls.’

One warm April day, Hefti looked out of his studio in Zurich as road markings were being repainted on the street. He became curious when he saw one of the men spray the freshly-striped lines with powder and asked him what they were doing. The man said he was spraying the surface with glass beads, which reflect the white paint colour when headlights are shone on them at night. Hefti took some of the powder, scattered it directly onto the pavement and suddenly a faint rainbow appeared. When he asked what was going on, he was told this effect can sometimes occur but is considered a fault.

Mistakes such as this are grist to Hefti’s mill. The artist, who trained to be an engineer before studying industrial design and photography, is always on the lookout for what others deem to be production flaws. His own work often comes out of this productive gap. Over the years, Hefti has grown adept at convincing industrial manufacturers that changing a certain factor in the production can yield interesting results. ‘You have to tickle them in the right spot: their pride; you have to challenge them a bit,’ he says.

On this occasion, Hefti visited SWARCO’s reflective glass bead factory in Austria and succeeded in getting them to enlarge the size of glass beads so as to reinforce the rainbow effect. ‘Together we created a whole new line of “pearls”,’ he says proudly. ‘I couldn’t do it myself; they would not do it by themselves,’ he adds. As far as Hefti is concerned, the resulting artwork – titled High Index Beads, refracted and reflected (2016) after SWARCO’s signature product – is a joint effort.

The title points to the unusually high refraction index of said glass beads. Glass has the capacity to refract, reflect and transmit light, not unlike water droplets in what is commonly known as the rainbow. To explain the physics behind the optical illusion, Hefti adduces the image of the crystal ball fortunetellers use to see into the future: if sunlight penetrates it, the ball refracts light and separates it, generating a rainbow effect. But then this refraction is mirrored at the other end of the glass sphere and because it is round, it is reflected back. He concludes: ‘That’s what they are, these glass pearls: tiny little balls, perfectly round, spread on the street where the paint is.’

And how does one account for the fact that you only see your own rainbow-like halo and not your neighbour’s standing beside you? ‘It’s crazy,’ Hefti concedes. ‘I can’t give you an explanation because I don’t understand it yet. It’s also a new work for me.’ Does he think he will remake it elsewhere? ‘I could imagine it as a permanent installation somewhere,’ Hefti ventures. ‘But maybe not; maybe it’s just a gesture.’

What Could Happen

This report from the New Territories’ “What Could Happen” appeared on artforum.com:

Left: An outpost on Bernina Pass. Right: Camille Lacadée and François Roche. (All photos: Agnieszka Gratza)

STEPPING INSIDE the plush lobby of the Grand Hotel Kronenhof in Pontresina—a mere four miles from Saint Moritz in the Engadin valley—felt like walking into a time warp. The beautifully appointed Kronenhof, overlooking the Roseg Glacier and a pine-clad valley, is what the Grand Budapest Hotel in Wes Anderson’s film may have been like in its glory days. A bottle of champagne was chilling in my room, but alas, there was no time to wallow in the luxury of the place that evening, as the Schwarzenbachs were expecting our party for dinner at Villa Meridiana in Saint Moritz.

Champagne was being served at the preprandial drinks in the Schwarzenbachs’ reception room as we arrived. A Picasso hung salon style beside a Schnabel and a Basquiat. “That’s the largest Basquiat I’ve ever seen,” pronounced Financial Times Chinese correspondent Peifen Sung. Over an exquisite candlelit dinner, our hostess, who adamantly denied being a former Miss Australia (though she certainly looks the part), told us about the billionaire couple’s collections of Dutch masters, aboriginal art, Russian Constructivists—you name it—housed in as many homes, and at the privately owned Garangula Gallery in New South Wales.

This “informal gathering” was meant to introduce us to some of the actors in “What Could Happen,” conceived by the New-Territories’ “anarchitect” François Roche and his partner Camille Lacadée with the artist Pierre Huyghe. The last of these was conspicuous by his absence, and would remain so for the entire run of the performance staged and shot live on a vintage Alpine train over three consecutive days. But Roche and Lacadée were in attendance, as was Michèle Lamy of Owenscorp, who provided the refreshments for the train journey, as well as former Vogue editor Helen White and some of the sponsors, including Polish collector Ania Starak and LUMA Foundation’s Maja Hoffmann. (Once completed, the film will be shown at LUMA Westbau in Zurich.)

The stage was set for the “sparkling decadence of the train” catering to, as Roche put it, the “moneyed gregarious tribes.” We had been consigned to the first carriage, where the film shoot was to take place, and asked to wear dark clothing accordingly. No one told Norman Foster, apparently, who stood out in a white outfit with an off-white pullover; in contrast, Lady Foster sported a black fur hat that more than rose to the occasion. So did Lamy’s sculptural Comme des Garçons coat. A rakish nearly black headscarf with a skull motif completed the ensemble.

Left: LUMA Foundation founder Maja Hoffmann and style editor Gianluca Longo. Right: Norman Foster and Elena Foster.

Death and disease were on the agenda. Prior to boarding the train, we had been briefed by the perpetually grumpy Lacadée not to overact and to stay in character: “You are passengers en route for the sanatorium and your main subject of discussion, your only subject of discussion actually, will be your pathologies.” The sanatorium in question was the one where Thomas Mann penned his 1902 novella Tristan, a prelude to Magic Mountain. (The dates of “What Could Happen” coincided with the tragic denouement of the novella.)

Talk of pathologies kept us going for a while. Giorgio Pace, the event’s producer, looking snug in a wooly turtleneck with a black cape thrown over it, chose to talk about his depression (real or imaginary) just as we were being filmed. Something of an impresario with an extensive carnet d’adresses, he has taken upon himself to turn the Engadin valley into an art destination for the happy few.

Altitude made us giddy. Hunger kept us on edge. (Tucking into our “picnic” bags was not allowed during the filming.) I would occasionally glance over my shoulder to see what the heavily made-up actors in our midst—portraying a domineering mother and her rebellious teenage son—were up to, but the plodding dialogue punctuated by long silences did not hold my attention for long.

More intriguing was the bulbous glass object that the Son held in his hands and fiddled with obsessively. This was Huyghe’s McGuffin, in film noir parlance a term designating a coveted object or some other plot device that motivates the characters and moves the narrative along. This “riddle in glass,” as Roche put it, furnished the Son with an exit strategy, a means of weaning himself in a symbolic rite of passage.

As we reached a small frozen lake, Lago Bianco on the Bernina Pass, surrounded by snowy peaks and glaciers, the train suddenly ground to a halt. A piercing shriek was heard at the front of the train—an impression, no doubt, of the wailing she-devil after whom the Diavolezza mountain rising in front of us is named. Everyone rushed to the windows, through which we could see a path in the snow leading up to a crystalline structure, delicately etched out against the lake’s snowy expanse. Soon a naked man appeared on it and slowly, deliberately made his way toward the cavelike structure, before crawling into it to take his place among the piled-up congealed bodies of which it was constructed.

The transparent dome, gesturing toward the utopian glass and Alpine architecture of Bruno Taut and Paul Scheerbart, was made with a six-axis robot from bioplastic: starch, corn, wheat, and the like. “It’s coming from agriculture,” Roche explained to us as we huddled together drinking Glühwein outside a Rhaetian railway outpost and trying to shake off the morbid vision.

Left: Francesca Schwarzenbach and fashion editor Helen White. Right: Owencorp’s Michele Lamy; Frith Kerr of Studio Frith, and curator and producer Giorgio Pace.

“I think it’s fascinating. I’m only starting to understand it,” Foster said, speaking for many, once we resumed our seats in the carriage for the return journey. It takes an architect, perhaps, to fully appreciate the fine features of design, the attention to detail, the sense of proportion, how the color of the outside echoed the wooden fittings inside the recommissioned Swiss train made in 1910. We came away fully convinced of its being a design marvel.

Those same qualities were everywhere in evidence at Chesa Futura, the Fosters’ Saint Moritz pied-à-terre, where we reconvened for drinks and canapés later that evening. The bubble-like, timber-clad building designed by Foster + Partners, naturally, does away with corners. Half of it is owned by Urs Schwarzenbach, who had hosted the dinner party on the previous night. The Fosters awaited us in the penthouse with its sinuous furniture and sweeping views of the town. Norman Foster had changed to a black outfit—too late for the shoot. There was more champagne on offer, along with an assortment of pinchos (Elena Foster hails from Madrid).

We happily mingled for an hour or two, in much the same rarefied company as the night before, with maybe one exception. At one point a softly spoken graying man, who looked strangely familiar, introduced himself to me. It was Aleksander Kwaśniewski, former president of Poland. Ah, the Elysian Fields of Saint Moritz.